Turning scattered marketing activity
into organized systems.
CRM workflows, funnel visibility, lead follow-up, campaign coordination, and execution support for service-based businesses and remote marketing teams that need structure, not just activity.
Based in the Philippines. Available full-time with hours that flex from US Central and Eastern to Europe, the Middle East, and Asia-Pacific. Open to project-based work, too.
I work at the intersection of CRM, marketing systems, and remote execution, bringing structure to the parts of marketing that are often scattered, manual, or undocumented.
I configure GoHighLevel and HubSpot CRM pipelines to match how leads move through a business, from initial inquiry to follow-up, booking, and close. I set up stages, automations, forms, and fields so nothing slips through the gaps.
GoHighLevel · HubSpot CRM · Calendly · Mailchimp
I help remote marketing teams run more predictably by documenting workflows, building campaign trackers, coordinating execution across tools and team members, and making sure the plan on paper matches what gets done.
Notion · Asana · ClickUp · Google Workspace · Loom
I manage WordPress sites for content publishing and SEO performance, including on-page optimization, GSC monitoring, keyword tracking, and content pipeline coordination from research to published post.
WordPress · Elementor · GA4 · Google Search Console · Yoast
I build reporting structures that make campaign performance easier to understand, including GA4 dashboards, keyword ranking reports, ad performance summaries, and campaign trackers that connect activity to results.
GA4 · SEMrush · Ahrefs · Screaming Frog · Google Sheets
I use AI tools to speed up documentation, research, and workflow design, with human review built into every step. The output is checked, structured, and ready to hand off.
ChatGPT · Claude · Gemini · Perplexity · NotebookLM
Selected projects showing how I approach CRM setup, funnel builds, workflow documentation, and marketing operations, from full demo builds to execution-ready systems.
A private aviation service brand needed a complete digital system, from first contact to confirmed booking. This demo build shows the full setup I designed and tested in a live GoHighLevel environment.
Configured a GoHighLevel sub-account with a landing page, lead capture form, calendar booking system, email follow-up sequence, and pipeline with stage-based automation. Connected the inquiry path from form submission through booking confirmation to post-booking follow-up.
End-to-end funnel capability: CRM configuration, landing page setup, booking automation, follow-up logic, and reporting visibility, all built in a real platform environment.

Funnel overview

Automation workflow

Booking confirmation

Campaign report
Built a complete GoHighLevel sub-account for a healthcare compliance brand, covering brand identity, front-end funnel, CRM pipeline, workflow automation, and a pre-interview SDR strategy audit. The work was documented through four coordinated portfolio boards: brand and funnel experience, CRM workflow build, lead operations ecosystem, and SDR strategy snapshot.
Landing page, thank-you and booking page, branding package, multi-stage CRM pipeline, custom tags and fields, assessment submission workflow, booking and no-booking follow-ups, internal task automation, full lead operations ecosystem map, and SDR strategy audit.
End-to-end GHL capability, from brand and funnel setup to pipeline automation and operations documentation, with initiative shown through a strategic audit before formal onboarding.

01 · ClearPath GHL Landing Page Build

02 · Funnel System / Lead Capture Ecosystem

03 · Lead Operations Ecosystem

04 · SDR Strategy Audit
A dental practice needed a clearer way to manage marketing execution across agency campaigns, GHL, funnel activity, front desk handoffs, and leadership reporting. The main challenge was not only generating leads, but understanding where qualified leads were getting delayed, dropped, or failing to convert into booked and shown patients.
Developed a 13-slide Marketing Operations Execution Plan that mapped the patient journey, diagnosed common conversion friction points, defined the coordination layer, and created practical tracker frameworks for agency deliverables, funnel QA, front desk experience, conversion issues, action items, and weekly leadership summaries.
The ability to translate an agency brief into a structured marketing operations system that connects strategy, CRM and funnel visibility, team accountability, and leadership decision-making. The deliverable shows how marketing activity can be organized into clear trackers, QA checks, action items, and reporting views that support better patient conversion.
Mapping where qualified dental leads stop becoming booked and shown patients.
Central visibility layer connecting agencies, GHL, front desk, trackers, and leadership.
Trackers for agency deliverables, funnel QA, patient experience, conversion issues, and action items.
Turning tracker inputs into weekly decisions, priorities, and accountable next actions.
Email Triage + Revenue Dashboard
Many service businesses manage leads, client emails, CRM exports, revenue tracking, commissions, and daily reporting across separate tools. This creates missed follow-ups, scattered visibility, and manual reporting work.
A working local Streamlit prototype that simulates an AI-assisted operations workflow. It includes email triage, sender whitelist/blacklist rules, suggested draft replies, a CRM-style revenue dashboard, commission calculator, deal table, and downloadable end-of-day report.
I can turn a business workflow into a functional app prototype with structured inputs, processing rules, dashboard outputs, QA checks, and reusable documentation — and show how manual CSV inputs could later be replaced by CRM, email, Google Sheets, or API integrations.
7-minute walkthrough of the functional local prototype, covering email triage, sender rules, revenue dashboard, commission calculator, and end-of-day reporting.

Email triage

Sender rules

Revenue dashboard

Commission calculator

End-of-day report
A selection of deliverables organized by type. All client names have been anonymized where applicable.












Grouped by function — with a note on what I actually use each group for.
I spent 18+ years at SABIC, a Saudi-based Fortune Global 500 petrochemical company, supporting senior leadership in executive administration, documentation, coordination, and reporting. That experience gave me something most marketing specialists do not have: corporate-grade discipline in documentation, structured follow-through, and executive-level communication. Those habits now shape how I approach every marketing operations system I build.
Since 2021, I've applied that foundation to remote marketing work, including CRM configuration, lead funnel builds, SEO content publishing, campaign coordination, and workflow documentation for service-based businesses. OpsFlowPH is my personal systems lab where I continue to build, document, and refine marketing operations workflows. It reflects how I think about structured execution, and it is separate from my availability for full-time remote roles.
I work from a dedicated home office in the Philippines with a 400Mbps fiber connection, generator backup, dual monitors, noise-cancelling headset, and HD webcam. I maintain reliable overlap hours with teams from US Central and Eastern through Europe, the Middle East, and Asia-Pacific, and am fully set up for asynchronous collaboration.
Feedback from former SABIC leaders and collaborators across learning, operations, communication, and project support.
Ian provided valuable coordination and administrative support to the project and operations team from the early project phase through full academy operations. He was highly reliable, organized, professional, and consistent. In a complex global corporate environment with multiple stakeholders and moving priorities, he demonstrated strong follow-through, attention to detail, accuracy, and service quality.
Ritche and I were colleagues at SABIC for five years. Ritche was both colleague and mentor. His insights into Saudi culture were very instrumental in helping me integrate into the company.
Ritche’s ability to prioritise and focus on execution is a key strength, as is his ability to understand the big picture and translate it into execution. He brings valuable capability to any organisation.
Ian served as a highly capable executive and operations support to the Chief Learning Officer and leadership team. He managed communications, coordinated meetings, and supported both physical and virtual engagements across Saudi Arabia and globally.
Even after we both left SABIC, our professional relationship continued. We have stayed connected and have also worked together on some short projects.
I'm available for full-time remote roles and select project engagements with teams from US Central and Eastern to Asia-Pacific. Let's connect.
A strategy-led deck showing how I organize CRM funnels, workflows, follow-up systems, and campaign operations for service-based teams.